Go Shopping
All About Coffee
More
About Us
Contact Us
|
Green Mountain Coffee Roasters |
In the beautiful mountains of Vermont, where time is measured
more by change of seasons than the tick of a clock, and where
a faster way of doing things is not always a better way, you'll
find the home of Green Mountain Coffee Roasters
At Green Mountain Coffee, we are dedicated to providing the
richest aroma and flavor, for the highest quality coffee experience.
We travel the globe to purchase the finest coffees, small batch
roast them to peak flavor, and vacuum package them fresh for
your enjoyment.
We take our time. . . and taking our time has its own reward.
. .perfect coffee.
|
|
A Brief History |
In 1981, Green Mountain Coffee Roasters hung its shingle
on the front of a small cafe in Waitsfield, Vermont. This cafe
roasted coffee on the premises and formed the base of operations
for what was to become one of the nation's leading specialty
coffee companies.
The demand for high-quality, freshly roasted coffee soon grew
beyond the cafe's walls. Restaurants and inns in the area asked
for coffee and equipment. Green Mountain Coffee Roasters was
soon in the wholesale business to satisfy these requests. Before
long, skiers asked if the cafe could send Green Mountain Coffee
to their homes in New York, Florida, Pennsylvania or Connecticut.
This demand was filled by the birth of the company's mail-order
business.
Green Mountain Coffee, Inc. has been publicly traded since
1993 (NASDAQ: GMCR) and had sales in excess of $84 million for
the fiscal year ended September 2000. The majority of these sales
is generated by the company's wholesale business which serves
more than 6,700 customer accounts. Green Mountain's mail-order
catalog is mailed to customers nationally.
|
|
Environmental Commitment |
GMCR's Environmental Committee was established in 1989. Comprising
employees, the committee explores the many ways our corporate
environmental vision can affect our business practices, and supervises
the company's extensive on-site recycling program. In 1992, GMCR
launched its Stewardship¨ line of coffees which are grown
and harvested with proper care and respect for the land and the
workers.
Green Mountain employees travel to coffee farms to evaluate
the farm management and quality of the coffee. Strong relations
have been established with the growers of six Stewardship¨
coffees in Hawaii, Mexico, Costa Rica, Peru, Guatemala and Sumatra.
In 1997 Green Mountain funded construction of a beneficio
and hydro plant for 16 coffee-farming families in Peru.
In 1998, the Company provided funding for a Coffee Kids¨
micro-lending project in Huautsco, Veracruz, Mexico. This project
has already grown to include over 270 participants.
We at Green Mountain Coffee Roasters are proud of our Environmental
and Social achievements. Join us in celebrating them, and our
continued commitment to Environmental and Social Responsibility.
|
|
Helping Communities |
Green Mountain Coffee Roasters is committed to conducting
its business in a socially-responsible manner. The Company believes
that doing well financially can go hand in hand with giving back
to the community, supporting coffee growers and their families,
and protecting the environment. In fiscal 2001, the Company contributed
over 5% of its pre-tax income to social and environmental initiatives
involving numerous non-profit organizations in the U.S. and in
coffee-producing countries.
Green Mountain is committed to improving the quality of life
in coffee-producing countries by supporting projects that foster
self-sufficiency and individual empowerment. These programs also
help insure that a stable supply of quality coffees will be available
to Green Mountain Coffee Roasters to satisfy growing consumer
demand.
|
|
|
|